As part of one of our briefs to carry out in New York we will be analysing all aspects of the US retail experience such as visual merchandising, promotions, marketing, in store service etc. Anyway, I was casually flicking through December 5ths edition of You Magazine (free in the Sunday Times) when I cam across an article titled ‘The Great Shopping Shift’. The article talks about how the resecion has caused a rise in multi-tasking retailers bringing an all new experience to shopping that promises to be “fun, fabulous and bags more value”.
Tarot card reading readings while you try on a dress, a cappuccino and cake while your shoes are fitted and in Lilly Allen’s newly opened boutique, ‘Lucy in discuise’, you can sip a vodka at the bar before browsing the racks of vintage clothing. These are just some of the ways in which retailers in London have upped there game to provide a better shopping experience. Oh and Aubin&Wills flagship store offers a 45 seat cinema.
Inside Lucy in Discuise...
One of the best quotes from the article relates so well to the article I wrote for one of my uni projects about brands ‘creating a world, not just a store’: “shops are not only creating 360-degree brand, where your literally living the brand, but a place where you also feel happy and relaxed”.
No comments:
Post a Comment